Critical for Success, Strong Strategy can be Simple, Elegant and Sustainable

By Sally Mitchell-Wolf & Krysta Fox

Growth through pain points

For a growing family-owned business or SME experiencing challenges and pain points, strategy should be viewed as the starting point for evolution and transformation.

Many entrepreneurs begin with a vision and a plan, and this can carry a new business in its initial stages. However, tactics and ‘a plan’ are not the same as strategy.

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