New Entrepreneur of the Year Application

Krysta Fox

Gulf Capital SME Awards – MEED

 

I am honoured to apply for New Entrepreneur of the Year. This page is an overview of our business, what we care about and my contribution to creating a sustainable business model for growth. Winning this award would enable us to reach even more influential leaders of the future who will change corporate life for ever.

We have a common belief that, in our own way, sharing what we have learnt about people-led leadership will change lives and businesses. And that’s what we’re doing…

Who We Are

We are a Dubai-based boutique, consulting firm providing advisory services to leadership teams. We focus on unlocking lost productivity in your organisation through strategic vision, unique perspective, authentic leadership, and positive culture and mindset, creating sustained business value. We help leaders to transform businesses from the inside out and lead through change.

We differentiate ourselves from our competitors because the tried and tested changeosity philosophy is to be curious, collaborative, courageous, and caring. This creates abundant growth and prosperity for your people and your organisation.

Krysta Fox

Leonora Panday

Brett Lewellyn

Jona Rose de los Nieves

Eric Fox

We’ve worked hard to combine large company capabilities and governance, with small company adaptability and approachability. Krysta has been instrumental in leading the company set up, brand development, marketing programs and finance and accounting capabilities… 

Our Growth Model

We are proud of how quickly we have established a comprehensive business model from branding to marketing, and sales to customer nurturing.

We have adopted automation through the careful selection of integrated technology. We believe it is helping us to project a strong brand on a tight budget.

Our Start-up Timeline

In just six months we have leveraged our existing skills and worked to establish a comprehensive governance platform, with a clear strategic plan, solid legal framework, strong financial management and control, operational excellence and outstanding people and culture practices. We have challenged ourselves to learn new skills in content driven marketing, sales funnel expertise and IT prowess. Our commitment to leveraging automation and technology is enabling us to achieve high levels of productivity with high scaleability.

Krysta has led changeosity’s social media program, reaching an ever growing target audience… 

We’ve been building changeosity’s followers network through sharing our daily posts. Click to view…

Kiran Scarr’s articles have been featured by LinkedIn, reaching thousands of leaders. Click to view…

Krysta Fox has reached almost 10,000 followers, up 6,000 in just 6 months. Click to view…

Suzanne Gandy has reached over 100 CEO’s in the GCC through a target LinkedIn Sales funnel campaign. Click to view…

We post 6 days a week on Instagram and have been gaining attention. Click to view…

Mastering YouTube is a goal for 2020. We think we’ve made a good start. Click to view…

From never tweeting to daily tweeters, we reach our target audience through their channels. Click to view…

Not our primary channel, Facebook still hold importance for some of our audience. Click to view…

On any given day, you may find us in our office creating a world of insights and, the next day, sharing those insights with the world. Krysta has devised platforms that enabled changeosity to present a ‘big’ brand on a small budget…

Values Coherence: Some Thoughts

WE ALL KNOW IT’S IMPORTANT – RIGHT?

Very few business curricula and texts fail to mention the importance of business values.

There are innumerable articles written about the benefits of ‘core values’ in business.

Somewhat fewer are those which dig into the implications of a lack of coherence between what a business states as its values, and what they do.

The Change-a-thon: Catalysing Initiatives

MARATHON? HACKATHON? CHANGE-A-THON!

Rising in popularity since the 1990s, “hackathons” originated within the software technology sector, in places such as Silicon Valley.

Rather than referring to individuals and groups seeking to circumvent computer system or website security, these events are about coming up with ideas and encouraging innovation.

Questions Every Leader Should Ask: Transformation

FREEDOM AND POSSIBILITIES

Our ‘Questions Every Leader Should Ask’ series was initially proposed as one of those ‘25 questions’ list-type articles that seem popular, at least
with those publishing fast content.

Once we started discussing which questions that would ‘make the cut’, we knew in our hearts that a snazzy looking quick-to-digest list wasn’t us.

The wrong question at the wrong time achieves, at best, nothing, and at worst does damage.

Questions Every Leader Should Ask: Org & Culture

ENRICHING THE INTANGIBLE

Organisation and Culture, or ‘Org & culture’, is a phrase that rolls deceptively easily off the tongue but encompasses so much.

For an employee it’s the difference between the job you love and the one that’s about making do until …

For an employer it’s what attracts and retains the right talent.

Questions Every Leader Should Ask: Strategy

AND SO, TO STRATEGY…

In the previous two articles of this series, we offered questions to kick-start or reinvigorate your thinking about Leadership and Governance.

Arguably, those were questions which a leader more likely asked of themselves, at least in the first instance, and discussed with others at a senior management level.

Both CEO & Chair: ‘Yea’ or ‘Nay’?

CEO, CHAIR, OR BOTH?

Historically, in companies with an executive board, it was common to find a CEO also holding the role of Chairperson.

However, there’s now been a clear shift in thinking in the corporate world and it is considered better practice governance to separate the roles of CEO and Chair of the Board.

Questions Every Leader Should Ask: Governance

QUESTION GOVERNANCE TO BUILD STRONG FOUNDATIONS

We believe strongly in the importance of asking questions! Thoughtful questions, probing questions, challenging questions, the right question at the right time.

Questions Every Leader Should Ask: Leadership

QUESTIONS CAN BE POWERFUL

As leaders, questions are often directed at us. Becoming caught up in only answering questions is a trap which dynamic, agile leaders actively avoid.

5 More Ways to Mess Up: Monumentally

A PORTRAIT. A MIRROR?

Nobody wants to mess up, but sometimes we do.

Sometimes we don’t ‘see the wood for the trees’, or the flaws in our own actions because we are focused on guiding, and perhaps judging, the actions of others.

Transformation: In Just One Year

DON’T TELL ANYONE… WE’VE BEEN DOING EXPERIMENTS

Part of leadership is experimentation.

Successful leaders have the capacity to try, fail, learn, and grow as part of actively continuing their own self-development. They are willing to take informed risks and learn through trial and error.

Incredible female leaders talking about how we help them build their leadership brand

Kiran Scarr interviews some of the GCC’s top leaders in the changeosity CEO Insights series on Leading Through Change.

Suzanne Gandy is interviewed by Greg Fairlie on Emirates News during Global Womens’ Forum and shares her insights on leadership.

In one of the many short videos shared every week by changeosity, Krysta Fox talks about her favourite leadership book and why it makes all the difference.

Krysta Fox guides leaders and boards on how to survive the crisis by asking the right questions.

Kiran Scarr works with LexisNexis on an initiative to guide leaders on what it takes to lead through change and motivate teams working remotely.

Suzanne Gandy talks to the National about the challenges of working from home and how to be a great leader in challenging times.

Krysta Fox meets Ivanka Trump and is quoted in Harper’s Bazaar Arabia on women in leadership.

We’re building the toolkit that leaders need to lead through change in a way that makes corporate life better for everyone. Krysta leads the strategy practice supporting many businesses to develop collaborative strategies..

STRATEGY DEVELOPMENT

an intensive program for deeply reviewing the direction of your business, identifying your options and carefully selecting the initiatives that will get you to achieve your visionary growth.

LEADING THROUGH CHANGE ACADEMY

an education program that teaches leaders what they absolutely must do, what they could do, and what they should never do. It’s a conscious choice to be a changeosity leader.

Redesign Organisation & Culture

an approach that reveals the structure, culture and people problems and delivers innovative solutions to retain top talent, leverage human capabilities and achieve your strategic goals.

STRATEGY DEVELOPMENT

an intensive program for deeply reviewing the direction of your business, identifying your options and carefully selecting the initiatives that will get you to achieve your visionary growth.

LEADING THROUGH CHANGE ACADEMY

an education program that teaches leaders what they absolutely must do, what they could do, and what they should never do. It’s a conscious choice to be a changeosity leader.

Redesign Organisation & Culture

an approach that reveals the structure, culture and people problems and delivers innovative solutions to retain top talent, leverage human capabilities and achieve your strategic goals.

RESHAPE SUSTAINABILITY

we help leaders to embed the 17 UN Sustainable Development Goals in your organisation. Our program helps you achieve sustainable business growth by taking international regulatory and compliance best practices and applying them in a local context.

BOARDROOM EFFECTIVENESS

we work with your board to help improve their effectiveness. We start by identifying areas for improvement including strategy, decision making, communication and accountability.

BUILD YOUR LEADERSHIP BRAND

a comprehensive leadership and personal brand development program that focusses on women in leadership. We explore what you want, what you value, what’s holding you back and how to reach your aspirational goals.

We believe that changeosity should be adaptable and scaleable. That belief has been tested and we think we’re winning.

Our past choices have enabled us to pivot to online delivery rapidly during COVID-19 lock down. We will emerge stronger than ever.

First 2 weeks

We delivered 10 webinars with an audience of over 700 participants having never delivered a webinar before that

Paperless

Our early decision to use online quotes, proposals, invoices, contracts and banking enabled a seamless transition to WFH

#Openforbusiness

We activated an immediate plan, and were able to continue business with a few important adjustments

2

number of external board meetings chaired by changeosity in the first two weeks, having never run virtual boards before

10

virtual masterclasses run and in the pipeline for this month

Lots

of prior practise learning how to record and edit engaging videos has been pivotal during this time.

 Practising what we preach – spark curiosity, foster collaboration, be courageous and encourage caring – is generating success…

We’re measuring our success by the number of leaders that we reach with the changeosity message, how much we love what we’re doing and the sustainability of the business

24

C-level Female Graduates of the Build Your Leadership Brand program. Now part of the alumni program

20,000

followers in our social media network, grown from <7,000

160,000

audience for our insight video posts, webinars, panels and keynote addresses

73

Net Promoter Score,

which is considered to be world-class

100%

our passion and commitment to transforming every leader’s impact on corporate life

3

months before we turned a profit

100%

entrepreneurship and adherence to corporate governance principles

Some of the GCC’s best known corporates are working with us

We’re a team that believes in an abundant mindset, and that means we support each other in everything we do…

We know we’re changing lives because our clients are telling us… 

Manal Al Soori

Head of HR Transformation, Emirates Group

Build Your Leadership Brand is a totally brilliant course. It has changed both my work and personal life in such a positive way already. I have been able to employ the skills and tips I learnt, with great results almost immediately. This course was very insightful and the group attending were of very strong leadership backgrounds and the discussions were very healthy and gave a depth of knowledge and experience. The experience with changeosity from start to finish was faultless. changeosity is transforming leaders and re-energising them to go back to their workplace bold & strong. I have recommended the course to my colleagues and my executive leadership. 

We’ve pivoted rapidly during lock down using the time to learn, develop solutions,  and digitise. We’re proud that the business continues to grow…

Thank you for your consideration

changeosity – Krysta Fox

 

Leading Through Change Series

Issue 1: Introducing Models for Change

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Rebalance Governance Series

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Boardroom Coaching Series

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C-Level Women

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Executive Coach Series

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Redesign Organisation & CultureSeries

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Refresh Strategy Series

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Reshape Sutainability Series

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