Start-up Business of the Year Application
Gulf Capital SME Awards – MEED

We are honoured to make this submission for Start-up Business of the Year. This page is an overview of who we are and what we do, but more importantly what we care about and how we have gone about creating a sustainable business model for growth. We believe winning this award will enable us to reach even more influential leaders of the future who will change corporate life for ever.


We have a common belief that, in our own way, sharing what we have learnt about people-led leadership will change lives and businesses. And that’s what we’re doing…
Who We Are
We are a Dubai-based boutique, consulting firm providing advisory services to leadership teams. We focus on unlocking lost productivity in your organisation through strategic vision, unique perspective, authentic leadership, and positive culture and mindset, creating sustained business value. We help leaders to transform businesses from the inside out and lead through change.
We differentiate ourselves from our competitors because the tried and tested changeosity philosophy is to be curious, collaborative, courageous, and caring. This creates abundant growth and prosperity for your people and your organisation.
We’ve worked hard to combine large company capabilities and governance, with small company adaptability and approachability…
Our Growth Model

We are proud of how quickly we have established a comprehensive business model from branding to marketing, and sales to customer nurturing.
We have adopted automation through the careful selection of integrated technology. We believe it is helping us to project a strong brand on a tight budget.
Our Start-up Timeline

In just six months we have leveraged our existing skills and worked to establish a comprehensive governance platform, with a clear strategic plan, solid legal framework, strong financial management and control, operational excellence and outstanding people and culture practices. We have challenged ourselves to learn new skills in content driven marketing, sales funnel expertise and IT prowess. Our commitment to leveraging automation and technology is enabling us to achieve high levels of productivity with high scaleability.
We’re learning fast so that we can reach our target audience through social media…
Kiran Scarr’s articles have been featured by LinkedIn, reaching thousands of leaders. Click to view…
From never tweeting to daily tweeters, we reach our target audience through their channels. Click to view…
On any given day, you may find us in our office creating a world of insights and, the next day, sharing those insights with the world…
Incredible female leaders talking about how we help them build their leadership brand
Kiran Scarr interviews some of the GCC’s top leaders in the changeosity CEO Insights series on Leading Through Change.
Suzanne Gandy is interviewed by Greg Fairlie on Emirates News during Global Womens’ Forum and shares her insights on leadership.
In one of the many short videos shared every week by changeosity, Krysta Fox talks about her favourite leadership book and why it makes all the difference.

Krysta Fox guides leaders and boards on how to survive the crisis by asking the right questions.

Kiran Scarr works with LexisNexis on an initiative to guide leaders on what it takes to lead through change and motivate teams working remotely.
Suzanne Gandy talks to the National about the challenges of working from home and how to be a great leader in challenging times.
We’re building the toolkit that leaders need to lead through change in a way that makes corporate life better for everyone…
We believed that changeosity should be adaptable and scaleable. That belief has been tested and we think we’re winning…
Our past choices have enabled us to pivot to online delivery rapidly during COVID-19 lock down. We will emerge stronger than ever.
First 2 weeks
We delivered 10 webinars with an audience of over 700 participants having never delivered a webinar before that
Paperless
Our early decision to use online quotes, proposals, invoices, contracts and banking enabled a seamless transition to WFH
#Openforbusiness
We activated an immediate plan, and were able to continue business with a few important adjustments
2
number of external board meetings chaired by changeosity in the first two weeks, having never run virtual boards before
10
virtual masterclasses run and in the pipeline for this month
Lots
of prior practise learning how to record and edit engaging videos has been pivotal during this time.
Practising what we preach – spark curiosity, foster collaboration, be courageous and encourage caring – is generating success…
We’re measuring our success by the number of leaders that we reach with the changeosity message, how much we love what we’re doing and the sustainability of the business
24
C-level Female Graduates of the Build Your Leadership Brand program. Now part of the alumni program
20,000
followers in our social media network, grown from <7,000
160,000
audience for our insight video posts, webinars, panels and keynote addresses
73
Net Promoter Score,
which is considered to be world-class
100%
our passion and commitment to transforming every leader’s impact on corporate life
3
months before we turned a profit
100%
entrepreneurship and adherence to corporate governance principles
Some of the GCC’s best known corporates are working with us






We’re a team that believes in an abundant mindset, and that means we support each other in everything we do…
We know we’re changing lives because our clients are telling us…
Manal Al Soori
Head of HR Transformation, Emirates Group
Build Your Leadership Brand is a totally brilliant course. It has changed both my work and personal life in such a positive way already. I have been able to employ the skills and tips I learnt, with great results almost immediately. This course was very insightful and the group attending were of very strong leadership backgrounds and the discussions were very healthy and gave a depth of knowledge and experience. The experience with changeosity from start to finish was faultless. changeosity is transforming leaders and re-energising them to go back to their workplace bold & strong. I have recommended the course to my colleagues and my executive leadership.
We’ve pivoted rapidly during lock down using the time to learn, develop solutions, and digitise. We’re proud that the business continues to grow…
Thank you for your consideration
changeosity – Kiran, Krysta & Zanny