Start-up Business of the Year Application

Gulf Capital SME Awards – MEED

 

We are honoured to make this submission for Start-up Business of the Year. This page is an overview of who we are and what we do, but more importantly what we care about and how we have gone about creating a sustainable business model for growth. We believe winning this award will enable us to reach even more influential leaders of the future who will change corporate life for ever.

We have a common belief that, in our own way, sharing what we have learnt about people-led leadership will change lives and businesses. And that’s what we’re doing…

Who We Are

We are a Dubai-based boutique, consulting firm providing advisory services to leadership teams. We focus on unlocking lost productivity in your organisation through strategic vision, unique perspective, authentic leadership, and positive culture and mindset, creating sustained business value. We help leaders to transform businesses from the inside out and lead through change.

We differentiate ourselves from our competitors because the tried and tested changeosity philosophy is to be curious, collaborative, courageous, and caring. This creates abundant growth and prosperity for your people and your organisation.

Krysta Fox

Brett Lewellyn

Kathryn Baptist

Leonora Panday

Eric Fox

Jona Rose de los Nieves

We’ve worked hard to combine large company capabilities and governance, with small company adaptability and approachability… 

Our Growth Model

We are proud of how quickly we have established a comprehensive business model from branding to marketing, and sales to customer nurturing.

We have adopted automation through the careful selection of integrated technology. We believe it is helping us to project a strong brand on a tight budget.

Our Start-up Timeline

In just six months we have leveraged our existing skills and worked to establish a comprehensive governance platform, with a clear strategic plan, solid legal framework, strong financial management and control, operational excellence and outstanding people and culture practices. We have challenged ourselves to learn new skills in content driven marketing, sales funnel expertise and IT prowess. Our commitment to leveraging automation and technology is enabling us to achieve high levels of productivity with high scaleability.

We’re learning fast so that we can reach our target audience through social media… 

We’ve been building changeosity’s followers network through sharing our daily posts. Click to view…

Kiran Scarr’s articles have been featured by LinkedIn, reaching thousands of leaders. Click to view…

Krysta Fox has reached almost 10,000 followers, up 6,000 in just 6 months. Click to view…

Suzanne Gandy has reached over 100 CEO’s in the GCC through a target LinkedIn Sales funnel campaign. Click to view…

We post 6 days a week on Instagram and have been gaining attention. Click to view…

Mastering YouTube is a goal for 2020. We think we’ve made a good start. Click to view…

From never tweeting to daily tweeters, we reach our target audience through their channels. Click to view…

Not our primary channel, Facebook still hold importance for some of our audience. Click to view…

On any given day, you may find us in our office creating a world of insights and, the next day, sharing those insights with the world…

An Effectively Managed Board Significantly Amplifies an SME’s Evolution

It will be no surprise that a successful board is one that is ‘run well’.

However, especially for SMEs and family-owned businesses just beginning with, or perhaps yet to evolve to the point of having a formal board, the grasp of what the nuts and bolts of ‘running a board’ may be a little loose.

4 Models to Powerfully Enhance Effective Leadership

The concept behind this edition of Changeosity Insights is a little… different to our usual articles. And ‘different’ is exactly what it’s about!

In what follows, we share a quick introduction to four conceptual models that, in our experience, are really powerful mechanisms for helping founders and leaders shift to thinking differently in various stages of their business journey.

Leaders can Supercharge Change Projects by Using the Right Change Management Approach

Did you make any New-Year Resolutions for 2023?

Or does the anecdotal evidence and, perhaps, personal experience of just how many resolutions don’t ‘stick’ leave you disinclined to join in the enthusiastic cacophony of family, friends, and colleagues declaring their resolutions during the festive season?

Assessing and Managing Risk is Essential but need not be Onerous or Overwhelming

Risk is a concept which we, as humans, have an interesting relationship with.

If you pause to contemplate it, a great many value and character judgements made in relation to individuals and circumstances where this small, four-letter word is applied, will no doubt come to mind.

Critical for Success, Strong Strategy can be Simple, Elegant and Sustainable

For a growing family-owned business or SME experiencing challenges and pain points, strategy should be viewed as the starting point for evolution and transformation.

Many entrepreneurs begin with a vision and a plan, and this can carry a new business in its initial stages. However, tactics and ‘a plan’ are not the same as strategy.

How Concepts from Psychology can Help Establish Positive Team Dynamics

The experience of leading a team where conflict, fracturing or some other kind of dysfunction arises or persists, despite the best efforts of a leader to resolve or neutralise the impacts would, understandably, prompt frustration.

Such an experience is also likely to give rise to questions such as ‘What’s going on?’ and ‘Why does this keep happening?.’

Fostering Workplace Positivity Can Be Low Cost and Low Maintenance

Understandably, company founders and entrepreneurs are more likely to excited by and passionate about discussing their product and vision than the dry and, perhaps, enervating aspects of business which are grouped under the title ‘Governance’.

An Advisory Board Gives Your SME a Performance Advantage

Understandably, company founders and entrepreneurs are more likely to excited by and passionate about discussing their product and vision than the dry and, perhaps, enervating aspects of business which are grouped under the title ‘Governance’.

Make Better Decisions, By Making Decisions Better

What works? What is creating bottlenecks, disempowerment, and roadblocks to growth? How do you bring about change?

Participants in the CEO Roundtable discussed the ways in which having an effective governance and decision-making approach is key when moving beyond being a stagnant or struggling medium size company. However, one challenge is honestly evaluating and effectively refining the approach taken to decision making.

Future of Work: 5 Top Tips for Remote Working

There are costs and benefits to working from home. The daily routine of getting up and going to the office, can help some overcome bouts of temporary inertia for work. However, the uncertainty of an unstructured day of home-based working, especially if there are children around, can be a stressful challenge.

Incredible female leaders talking about how we help them build their leadership brand

Kiran Scarr interviews some of the GCC’s top leaders in the changeosity CEO Insights series on Leading Through Change.

Suzanne Gandy is interviewed by Greg Fairlie on Emirates News during Global Womens’ Forum and shares her insights on leadership.

In one of the many short videos shared every week by changeosity, Krysta Fox talks about her favourite leadership book and why it makes all the difference.

Krysta Fox guides leaders and boards on how to survive the crisis by asking the right questions.

Kiran Scarr works with LexisNexis on an initiative to guide leaders on what it takes to lead through change and motivate teams working remotely.

Suzanne Gandy talks to the National about the challenges of working from home and how to be a great leader in challenging times.

Krysta Fox meets Ivanka Trump and is quoted in Harper’s Bazaar Arabia on women in leadership.

We’re building the toolkit that leaders need to lead through change in a way that makes corporate life better for everyone…

STRATEGY DEVELOPMENT

an intensive program for deeply reviewing the direction of your business, identifying your options and carefully selecting the initiatives that will get you to achieve your visionary growth.

LEADING THROUGH CHANGE ACADEMY

an education program that teaches leaders what they absolutely must do, what they could do, and what they should never do. It’s a conscious choice to be a changeosity leader.

Redesign Organisation & Culture

an approach that reveals the structure, culture and people problems and delivers innovative solutions to retain top talent, leverage human capabilities and achieve your strategic goals.

STRATEGY DEVELOPMENT

an intensive program for deeply reviewing the direction of your business, identifying your options and carefully selecting the initiatives that will get you to achieve your visionary growth.

LEADING THROUGH CHANGE ACADEMY

an education program that teaches leaders what they absolutely must do, what they could do, and what they should never do. It’s a conscious choice to be a changeosity leader.

Redesign Organisation & Culture

an approach that reveals the structure, culture and people problems and delivers innovative solutions to retain top talent, leverage human capabilities and achieve your strategic goals.

RESHAPE SUSTAINABILITY

we help leaders to embed the 17 UN Sustainable Development Goals in your organisation. Our program helps you achieve sustainable business growth by taking international regulatory and compliance best practices and applying them in a local context.

BOARDROOM EFFECTIVENESS

we work with your board to help improve their effectiveness. We start by identifying areas for improvement including strategy, decision making, communication and accountability.

BUILD YOUR LEADERSHIP BRAND

a comprehensive leadership and personal brand development program that focusses on women in leadership. We explore what you want, what you value, what’s holding you back and how to reach your aspirational goals.

We believed that changeosity should be adaptable and scaleable. That belief has been tested and we think we’re winning…

Our past choices have enabled us to pivot to online delivery rapidly during COVID-19 lock down. We will emerge stronger than ever.

First 2 weeks

We delivered 10 webinars with an audience of over 700 participants having never delivered a webinar before that

Paperless

Our early decision to use online quotes, proposals, invoices, contracts and banking enabled a seamless transition to WFH

#Openforbusiness

We activated an immediate plan, and were able to continue business with a few important adjustments

2

number of external board meetings chaired by changeosity in the first two weeks, having never run virtual boards before

10

virtual masterclasses run and in the pipeline for this month

Lots

of prior practise learning how to record and edit engaging videos has been pivotal during this time.

 Practising what we preach – spark curiosity, foster collaboration, be courageous and encourage caring – is generating success…

We’re measuring our success by the number of leaders that we reach with the changeosity message, how much we love what we’re doing and the sustainability of the business

24

C-level Female Graduates of the Build Your Leadership Brand program. Now part of the alumni program

20,000

followers in our social media network, grown from <7,000

160,000

audience for our insight video posts, webinars, panels and keynote addresses

73

Net Promoter Score,

which is considered to be world-class

100%

our passion and commitment to transforming every leader’s impact on corporate life

3

months before we turned a profit

100%

entrepreneurship and adherence to corporate governance principles

Some of the GCC’s best known corporates are working with us

We’re a team that believes in an abundant mindset, and that means we support each other in everything we do…

We know we’re changing lives because our clients are telling us… 

Manal Al Soori

Head of HR Transformation, Emirates Group

Build Your Leadership Brand is a totally brilliant course. It has changed both my work and personal life in such a positive way already. I have been able to employ the skills and tips I learnt, with great results almost immediately. This course was very insightful and the group attending were of very strong leadership backgrounds and the discussions were very healthy and gave a depth of knowledge and experience. The experience with changeosity from start to finish was faultless. changeosity is transforming leaders and re-energising them to go back to their workplace bold & strong. I have recommended the course to my colleagues and my executive leadership. 

We’ve pivoted rapidly during lock down using the time to learn, develop solutions,  and digitise. We’re proud that the business continues to grow…

Thank you for your consideration

changeosity – Kiran, Krysta & Zanny

 

Leading Through Change Series

Issue 1: Introducing Models for Change

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Rebalance Governance Series

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Boardroom Coaching Series

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C-Level Women

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Executive Coach Series

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Redesign Organisation & CultureSeries

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Refresh Strategy Series

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Reshape Sutainability Series

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