
Prepare your company for a new phase of growth. Discover the power of collaborative strategy...
"You cannot be everything to everyone. If you decide to go North, then you can't go South as well"
Jeroen De Flander

Do You Want To
democratise your strategic design & development process
get your team on the same page & highly motivated
build a strategy house that everyone can relate to
identify new growth options
create clear and achievable action plans that inspire you & your team


Two-day program
Highly experienced & engaging facilitators who have led major business transformation in the region
Interactive and collaborative tools that are powerful and fun
All outputs delivered in real-time so that your team can start now
Follow up coaching available
Refresh Strategy
Our strategy refresh program is designed to engage the leadership team and generate the kind of new thinking that results in major growth opportunities.
Brainstorming techniques
Opportunity navigators
Democratic selection processes


From vision to reality, the changeosity REFRESH Strategy Model is a powerful game changer.
Vision is an inspiring statement that sets out our future aspirations
Mission is an enduring statement of our purpose, setting out ‘What business are we in?’, and ‘What are we here for?’.
Drivers align our initiatives to our vision
Our initiatives are the roadmap of the things we will do over the next 1-3 years to achieve our vision.
Values underpin how we behave, and how we want to be thought of
These are the enabling infrastructure, processes and teams that support the strategy delivery. Areas like regulation, HR, compliance, finance, marketing, procurement etc.

Learn how to build a powerful one pager your team can relate to
PLUS business canvasses for your growth initiatives
PLUS a balanced scorecard….in just two days.
Reda Bouraoui, CEO
Al Maha, Iraq
Industry – FMCG, Logistics
Company – Al Maha is a subsidiary of one of Saudi Arabia’s largest conglomerates, Al Muhaidib. The company manages the distribution of all Nestle products in Iraq.
Engagement Goals – Create a new trajectory of growth. Integrate and motivate teams.
Engagement Delivery – Strategy refresh program to identify growth options and coach the leadership team on business case design and delivery to achieve board investment approval.